Culture Shift: A CEO’s Journey to Transforming her Nonprofit with Jessica Muroff

This week, we are joined by CEO of United Way Suncoast, Jessica Muroff. Jessica took over the role of CEO just before the beginning of the pandemic and has lead the organization through a transformative culture shift. Jessica shares with us how she assessed the current culture, how she made this new culture stick, and as with all our interviews we end with Jessica's advice to a new CEO.

Key Takeaways:

1. Have a bias for action.
2. Communicate with radical transparency.
3. Follow through, do what you say you are going to do.

Timestamps:

00:50 - Interview starts

01:00 - Jessica introduces herself

02:20 - Jessica’s first 100 days as CEO

06:00 - How did you structure your communication and discovery in those first 6 weeks?

07:36 - How did everyone receive your thoughts on the direction of the organization?

09:55 - What was your assessment of the culture? 

12:15 - Where did you want to take the culture and what steps have you taken

15:40 - What made you realize you needed to take these steps?

17:25 - How was the huddle structured and how has it evolved?

20:45 - How did you approach the huddles?

22:20 - Did you have to change the structure of the organization to change the culture?

25:45 - How do you ensure people are hearing what needs to be heard?

29:00 - What would you do differently if you became CEO of UWS again?

30:40 - What would you say to a new CEO who is looking to change the culture of their organization?

33:20 - Recapping with Read

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